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Tatlow Design

WorksDealership software

CarTracked

Sales tracking software for car dealerships, built up over many years. I’m moving it to a modern front end one screen at a time, so dealerships keep working while it improves.

Visit cartracked.com
The CarTracked dashboard: donut charts for units sold and front and back gross, a salesperson leaderboard, and a week of scheduled deliveries.
Years in operation
4+
Years in operation
Cars sold
132k
Cars sold
Gross profit tracked
$554M
Gross profit tracked
Active users
2,921
Active users

Their figures, as published on cartracked.com

SectorDealership software
ScopeProduct design · Platform
StackJava · Flask · Next.js · GraphQL · MongoDB
Year2024 — 2026
Built byTatlow Design + Drift Solutions

The project

One screen at a time, with the old system running the whole way

  1. Stop 01

    The situation

    CarTracked helps dealerships track every car sold, the profit on each deal, and how each salesperson is doing. It has been built and rebuilt over many years, so some parts are old and some are new.

  2. Stop 02

    Modernising without a shutdown

    Rewriting everything at once would have meant months with no new features. Instead, new screens replace old ones one at a time, and each old page keeps working until its replacement is ready.

  3. Stop 03

    Under the hood

    Two older back-end services, scheduled jobs that email reports, and a new Next.js front end that reads from the main service’s API.

  4. Stop 04

    Working in it

    With a system this old, the job is to improve it without breaking what works. The useful decisions are which screen to move next, and what to leave alone.

You can’t make good decisions off of bad data

“CarTracked helps us track our sales more effectively and makes “Save a deal” meetings a breeze. The delivery calendar ensures we never miss a customer delivery, which has improved our survey scores.”

Senior sales manager at a GMC dealership, on cartracked.com

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